Privacy Policy
Scope
This Privacy Policy applies to digital health tools made available by Mercury Healthcare, Inc. dba WebMD Ignite (“WebMD Ignite”) on behalf of Centene Corporation (“Centene”). These tools may include online applications, assessments, and interactive experiences designed to support health education and awareness. This policy governs how information is collected, used, and protected through these tools.
Overview of Information Practices
The following table summarizes the categories of information that may be collected through the digital health tools, along with the purposes, recipients, and retention practices associated with that data.
Data Collection Summary
| Category of Data | Examples | Purpose of Collection | Disclosed To | Retention Period |
|---|---|---|---|---|
| Identifiers | Birth year | To provide personalized health-related feedback and communication | Centene | Deleted upon termination of use of products by Centene |
| Health Information (PHI) | Symptoms, pre-existing conditions, health risk factors (e.g., gender, race) | Health guidance and risk assessment in support of Centene’s services | Centene | Deleted upon termination of use of products by Centene |
| Analytics Data | De-identified usage metrics | To generate usage reports for Centene | Google Analytics (de-identified) | Per Centene’s analytics configuration |
Use of Information
Information collected through these tools is used to provide general health-related guidance and support Centene’s healthcare services. WebMD Ignite collects and processes data solely on behalf of Centene and in accordance with its instructions. WebMD Ignite does not use the data for its own independent purposes.
Data Storage and Retention
All data is stored on secure servers located in the United States. Information is retained only as long as Centene continues to use the applicable tool(s). Data is permanently deleted upon termination of the applicable agreement or cessation of use by Centene.
Analytics and Third-Party Technologies
Certain tools may incorporate analytics technologies to help Centene understand usage patterns and improve the experience. When analytics are used, personally identifiable information is removed or de-identified before processing. Centene may also enable its own tags, cookies, or analytics tools on the versions of the tools it administers. WebMD Ignite does not control or assume responsibility for such client-added technologies.
HIPAA and Health Information
Personal and health-related information collected through the tools may be treated as Protected Health Information (PHI) and will be used and disclosed only as permitted by HIPAA and applicable agreements. If you have questions or wish to exercise your rights under HIPAA, please see the Contact section below.
Cookies and Tracking
Cookies and similar tracking technologies may be used in some tools for analytics or operational purposes. Users may manage cookies through their browser settings. No cookie banner or explicit consent mechanism is provided by default.
U.S. Jurisdiction
These tools are intended solely for use by individuals located in the United States. This Privacy Policy is governed by U.S. laws and is not intended to comply with international data protection regimes such as the General Data Protection Regulation (GDPR).
Contact
If you have any questions about this Privacy Policy or how your information is handled, or you wish to exercise your rights under any applicable law, please contact Centene by email at privacy@centene.com.
